The Sprite Soda Shower
Once the beachgoer pushed back on the giant lever, a shower would rain down on them.
The best and worst news about the campaign is that it only poured water, not Sprite.
Less refreshing, but also less sticky for the people.
They mixed the giant contraption with the opportunity for people to have samples of the soda, and it created quite a stir.
Since the summer days on the crowded beach in Brazil could get up to 40°C, there were a lot of people looking for something to cool them down.
It managed to shower more than 1,500 each day that it was in place, and you can be sure that these people made an association in their mind with that green label.